Every bold idea starts with a conversation, and in our case, it was over beers and pizza in a Dalston pub.
Where it all began
Daniel and Josh, best mates from London and seasoned entrepreneurs, had long shared two passions: gaming and building things that matter. As avid players themselves, they saw gaming’s explosive growth and began asking a simple question:
“What if fans could win the chance to play their favourite game with their favourite celebrity or athlete, and do it for a good cause?”
Inspired by the success of prize draw giants like Omaze and Prizeo, they began imagining a version built specifically for the gaming world. To bring it to life, they knew they needed branding, creative direction, and user experience that could stand out. That’s when Daniel introduced Seb, an Aussie freelance designer he’d connected with through their partners. With Seb on board, the final piece of the puzzle clicked into place.
So there we were, Daniel (the doer and sales engine), Josh (the logistical strategist), and Seb (the creative), dreaming up a new platform between pub shifts and late-night pitch decks.
Building the Pilot
We launched our first campaign in early 2025, a small-scale charity focused prize draw to test the theory and put our flag in the ground. It wasn’t perfect, but it proved what we suspected:
- People will pay for unforgettable gaming moments.
- Charity-driven campaigns resonate deeply.
- That gaming provides a leveling space for authentic interaction between fans and their heroes
Most importantly, it showed us that we can take a campaign from standstill to success on a shoestring.
What if we could build something more? Something ongoing, scalable, and designed to bring fans and gaming-loving public figures together, not just once, but again and again?
Our scrappy but ambitious pilot campaign HQ
The Pivot
That’s when we made the decision to pivot. Instead of just running one-off prize draws, we’re now building something much bigger, a talent-driven gaming marketplace, where the world’s most recognisable celebrities, athletes, and pro gamers offer experiences directly to fans.
And yes, every experience still supports good causes.
Prize draws? They’re not going anywhere. They’re now a powerful marketing engine to bring new fans and talent into the fold.
But what we’re really working on, the next chapter, is something new. Something that hasn’t been done quite like this before.
Pitching the vision at one of our early industry events
So What’s Next?
We’re not ready to show everything just yet. But here’s what you can expect soon:
- A platform where fans can discover talent, book unique experiences and know part of what they pay goes to charity.
- A way for gaming-loving celebs and athletes to engage with their fans in authentic, repeatable ways.
- A place where we can all Game for Good and Win for Glory
We’re building this for the fans. For the creators. For the players.
Stay Close
We’re just getting started, and the next few months are big.
- Beta access is coming.
- Talent signings are underway.
- Launch updates will drop first on Instagram and Twitter.
Want to be the first to know when the curtain lifts?
Follow us:
Instagram: @winsandheroesofficial
Twitter/X: @winsandheroes
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– The Founders, Wins & Heroes